At Birmingham-Southern College, classmates and I developed a social media campaign for Sloss Metal Arts, a Birmingham nonprofit, with the goal of boosting community engagement on Instagram and Facebook.

The campaign featured engaging posts about events and success stories, alongside behind-the-scenes content that offered insight into the organization. Notably, we implemented the "Behind the Mask" series which showcased staff stories, fostering transparency and deeper connections with the community.

My role in this project was to create the visuals aligned with our researched target audience and brand identity. I focused on strong typography and an earthy color palette to reflect the essence of metalworking.